One Jackson Crowdsources Kids? Apparel With Contests That Lead To Clothes You Can Buy

One Jackson, the latest e-commerce startup to target the popular kids' clothing market, is preparing to make a big splash with its public debut next week. The company plays in the same space as other online clothing startups experimenting with Silicon Valley-inspired business models, including the subscription-based offerings from Wittlebee and FabKids, for example, as well as the web-based consignment shop ThredUp. But One Jackson has a completely different idea. Instead of designing clothes in-house or aggregating collections from elsewhere, the site will serve as a platform for connecting consumers with indie designers through contests where shoppers vote on which clothes they would like to see get produced and sold.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/9vrkSpY0OhM/

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